Improving experiences through View Portfolio
research and design
Who am I?
An artist, a cook, a traveller
Originally from Pakistan, currently living in Toronto, Canada with my husband and my puppy. I am a total foodie and I love to cook. Oh and I love to talk. I feel like I didn't say that quite right, I LOOOOVE TO TALK, hehe :) I am a people's person and I make friends quite easily. Don't believe me, try dropping me a text :)
On to my background, I have a PhD (summa cum laude) in Human-Computer Interaction from RWTH Aachen University, Germany. My research was mainly focused on making the design process of designers easier by using Artificial Intelligence, UI design patterns and accessibility guidelines.
I am a certified professional for UX Management (NNg), UX Research, Requirement Engineering (IREB) and Usability & User Experience (UXQB). In the last 8 years, I have applied this knowledge in various research and industry projects in numerous domains working with people from over 20 countries.
How do I work?
I conduct research for all stages of the product development process: from open explorations in the discover phase to validation oriented research in the deliver phase.
What methods do I use?
I utilize a broad toolkit of UX research methods. I select the appropriate method based on stakeholder input and the research questions we are trying to answer.
User needs analysis
UX Method Cards
To help in selecting the best research method, I always refer to the IDEO's deck of UX method cards. I often use these cards in kickoff meetings and workshops with stakeholders to decide the best way to approach the research.
I am experienced in creating and evaluating all three fidelities of prototyping
I am also well versed in using digital tools for UX research and design.
- Mind Meister
- Usability Hub
- Adobe XD
I have set up and conducted on-the-ground UX research in Italy, Greece, Netherlands, France, Germany, the UK, Spain, and Pakistan. I have also conducted similar research remotely in the US, Canada, India, Denmark, Ireland and Australia.