Originally from Pakistan, currently living in Toronto, Canada with my husband and my puppy. I am a total foodie and I love to cook. Oh and I love to talk. I feel like I didn't say that quite right, I LOOOOVE TO TALK, hehe :) I am a people's person and I make friends quite easily. Don't believe me, try dropping me a text :)
On to my background, I have a PhD (summa cum laude) in Human-Computer Interaction from RWTH Aachen University, Germany. My research was mainly focused on making the design process of designers easier by using Artificial Intelligence, UI design patterns and accessibility guidelines.
I am a certified professional for UX Management (NNg), UX Research, Requirement Engineering (IREB) and Usability & User Experience (UXQB). In the last 8 years, I have applied this knowledge in various research and industry projects in numerous domains working with people from over 20 countries.
I conduct research for all stages of the product development process: from open explorations in the discover phase to validation oriented research in the deliver phase.
I utilize a broad toolkit of UX research methods. I select the appropriate method based on stakeholder input and the research questions we are trying to answer.
User needs analysis
To help in selecting the best research method, I always refer to the IDEO's deck of UX method cards. I often use these cards in kickoff meetings and workshops with stakeholders to decide the best way to approach the research.
I am experienced in creating and evaluating all three fidelities of prototyping
I am also well versed in using digital tools for UX research and design.
- Mind Meister
- Usability Hub
- Adobe XD
I have set up and conducted on-the-ground UX research in Italy, Greece, Netherlands, France, Germany, the UK, Spain, and Pakistan. I have also conducted similar research remotely in the US, Canada, India, Denmark, Ireland and Australia.