Sarah Suleri: Home
That's me with pink hair

Sarah S.

Improving experiences through
research and design

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Who am I?

An artist, a cook, a traveller

That's me when I water my artificial plants

Originally from Pakistan, currently living in Germany with my husband and my puppy. I am a total foodie and I love to cook. Oh and I love to talk. I feel like I didn't say that quite right, I LOOOOVE TO TALK, hehe :) I am a people's person and I make friends quite easily. Don't believe me, try dropping me a text :)

On to my background, I have a PhD (summa cum laude) in Human-Computer Interaction from RWTH Aachen University, Germany. My research was mainly focused on making the design process of designers easier by using Artificial Intelligence, UI design patterns and accessibility guidelines.

I am a certified professional for UX Research, UX Management (NNg), Requirement Engineering (IREB) and Usability & User Experience (UXQB). In the last 8 years, I have applied this knowledge in various research and industry projects in numerous domains working with people from over 20 countries.

How do I work?

I conduct research for all stages of the product development process: from open explorations in the discover phase to validation oriented research in the deliver phase.

That's how I listen to users
early on

Discover

during

Design

after

Deliver

What methods do I use?

That's me when I water my artificial plants

I utilize a broad toolkit of UX research methods. I select the appropriate method based on stakeholder input and the research questions we are trying to answer.

Design studio

Design studio

Co-creation workshop

Co-creation workshop

Contextual interviews

Contextual interviews

Focus groups

Focus groups

Observations

Observations

Shadowing

Shadowing

Field studies

Field studies

User needs analysis

User needs analysis

Journey mapping

Journey mapping

Personas

Personas

Usability testing

Usability testing

Wireframing

Wireframing

Many more

Many more

UX Method Cards

To help in selecting the best research method, I always refer to the IDEO's deck of UX method cards. I often use these cards in kickoff meetings and workshops with stakeholders to decide the best way to approach the research.

Me holding some IDEO cards

Design Iterations

I am experienced in creating and evaluating all three fidelities of prototyping

Low fidelity

Low fidelity

Medium fidelity

Medium fidelity

High fidelity

High fidelity

Digital Tools

I am also well versed in using digital tools for UX research and design.

Research
  • FigJam
  • Mind Meister
  • UserTesting.com
  • Userlytics
  • MIRO
  • Notion
  • Mural.co
  • SurveyMonkey
  • Usability Hub
That's how excited I am when designing
design
  • Figma
  • Sketch
  • Framer
  • Adobe XD
  • MockUps
  • Atomic
  • Photoshop
  • Keynote
  • Principle
  • Illustrator
  • Origami
  • Balsamiq
  • InDesign
  • InVision
  • JustinMind

International Focus

I have set up and conducted on-the-ground UX research in Italy, Greece, Netherlands, France, Germany, the UK, Spain, and Pakistan. I have also conducted similar research remotely in the US, Canada, India, Denmark, Ireland and Australia.

That's how excited I am when designing
    1

    Italy

    2

    Greece

    3

    Netherlands

    4

    France

    5

    Germany

    6

    United Kingdom

    7

    Spain

    8

    Pakistan

    9

    United States

    10

    Canada

    11

    India

    12

    Denmark

    13

    Ireland

    14

    Australia